Norah Flatley – Champion
March 9, 2022 – Players Collxctive announces Norah Flatley has signed a two-year agreement with Champion Sports to become a Champion Ambassador. As part of this landmark deal, Norah will be a part of Champion’s global ad campaign “Get it Girl” which is promoting the launch of the brand’s new women’s collection. The “Get it Girl” ad, in collaboration with rapper Saweetie and NCAA female athletes, will debut on ESPN during March Madness and will be streamed across various platforms including Hulu and Disney+.
As part of the partnership, Norah will receive an annual cash payment over the two year agreement, will be provided with an allotment of Champion products, and will become part of Champion’s career mentorship and networking program for NIL endorsed athletes.
Norah Flatley is an All-American and three-time All-Pac 12 gymnast at UCLA, and she is a two-time US National Team Member. The senior is not only a leader on the floor and bars, but she’s a leader amongst her teammates and with the fans. In this new era of college athletes signing NIL deals, Flatley has thrived with brands due to her work as a student-athlete, community member, and brand partner.
“I am extremely excited to be joining the Champion family not only because of its strong history in athletic fashion and lounge wear but also how they have always empowered athletes, especially female athletes to push the boundaries on what it truly means to be Champions,” Flatley said of her partnership with Champion. “My core values always come back to two themes, which is authenticity and strength. I see these themes woven into the Champion brand in the way they stay true to their style and swag but also have a strong stance in things like sustainability and equality.”
Champion is part of HanesBrand Inc. The apparel and lifestyle brand has made a strong comeback in recent years focusing on their Champion Made mission of creating a better world and paving the way for Champions of tomorrow.
Flatley added, “My favorite part of the Champion brand is how it has connected with multiple generations over the past few decades. I grew up seeing my Dad wear Champion sweats all the time. It is definitely a nostalgic feeling for me to be wearing it now in my day to day life because I feel connected to my childhood through their clothing. I am looking forward to working with people that are like minded and want to empower the next generation of female athletes to reach for their goals, stay true to themselves, and push the boundaries.”
About Players Collxctive:
Players Collxctive is a full-service athlete management agency focusing on female athletes. We specialize in contract negotiation, athlete brand management, business strategy, and the women’s sport industry. Players Collxctive is committed to amplifying the value of female athletes as viable brand partners. We work diligently with our athletes and brand partners to provide mutually beneficial athlete endorsement or partnership collaborations.