Aliyah Andrews Adidas Announcement
March 25, 2022 – Players Collxctive is excited to announce Aliyah Andrews has signed a four-year partnership deal with Adidas. Andrews joins fellow Players Collxctive athlete Sis Bates as the face of Adidas Softball and an ambassador for the brand’s efforts in expanding their softball initiatives.
Known for her gravity-defying, highlight-reel catches, Andrews was an All American and All SEC outfielder for LSU. She ranks in top five for career hits, runs, stolen bases, and games played for the Tigers. In her professional debut in 2021, Andrews finished 8th overall for Athletes Unlimited.
“I’m so excited to join the Adidas Family to have the opportunity to represent a great brand and grow the game. My core values are to live with integrity and work with passion and the Adidas brand does just that. They advocate for what is right and are passionate about making change for women and sports in general.”
Adidas, a German-based company, is one of the largest sportswear manufacturers in the world covering multiple global sports. Charley Stobbs, the Director of Sport Marketing for Adidas Softball/Baseball, was passionate about signing Andrews as Adidas is looking to grow softball at the grassroots level.
Adidas has continued to show how much they care and support women and women’s sports in every aspect. I look forward to working with such a creative and supportive team at Adidas. I’m excited to be a part of something so special and show the world all the amazing things Adidas is doing for the sport of softball.
Andrews joins Sis Bates as the leaders in growing Adidas softball. Both women have been active in their brand partnerships and aligning themselves with brands who want to have a long-lasting impact on their sport and female athletes.
Being able to represent Adidas with my best friend Sis is like a dream come true. Having the ability to make a difference and represent a brand with someone who has such a love for our sport and other people is going to make it that much more enjoyable. Sis talked so highly about Adidas and the people working for the brand, so it became a no-brainer that I wanted to be a part of something so amazing with someone so amazing.
Stay tuned for more information around the activation of Bates’s partnership with Adidas including upcoming appearances and events. You can follow Sis on social media at @aliyahandrews and can follow all of our athletes on our Players Collxctive networks including Instagram and LinkedIn.
About Players Collxctive:
Players Collxctive is a full-service athlete management agency focusing on female athletes. We specialize in contract negotiation, athlete brand management, business strategy, and helping brands navigate the women’s sport industry. Players Collxctive is committed to amplifying the value of female athletes as true brand partners and works diligently with our athletes and brands to provide mutually beneficial athlete endorsement or partnership collaborations.